Before taking this course, I might not have categorized video games as mass communication. There are a lot of things I probably wouldn’t have considered communication. I have never been much of a “gamer”. Aside from the basic Mario Kart or Donkey Kong at a friend’s house growing up, I don’t have much experience with video games. Due to my lack of experience, video games are not something I consider when thinking about the ways advertisers and media communicate to me.
After listening to the class discussion (I obviously did not have any input), it became very apparent to me that there were so many people that use video games and are very committed to the different brands and communities with in the gaming world. It is clear now that advertisers saw a huge opportunity to reach this specific target audience and are taking advantage of it. Because video games have the ability to reach a very wide range of people, I would consider them to be a mass medium.